Surefi Guest Wifi Privacy Notice
The property or business (“Property”) providing you the Service is using Surefi LLC (“Surefi”) to provide Wifi to you, its tenants and other visitors. Surefi wants you to know how we collect, use, share and protect information gathered when you use the Service.
what information we collect;
- how we use that information;
- who we might share information with;
- your options regarding the collection, use, and distribution of the information;
- how you can opt in or out of Surefi promotional e-mail;
- how you can review or change the information;
- the kind of security procedures we use to protect the information; and
What kinds of information do we collect?
Surefi collects a limited amount of personally identifiable information and general usage information that may be aggregated across many users and Properties.
Personally Identifiable Information/Personal Data: Personally Identifiable Information (“PII”) is information that can be used on its own to directly identify or contact an individual. Personal Data means any information relating to a living and identifiable natural person including PII. In addition to PII, Personal Data may include identifiers such as a name, an identification number, email address, telephone number, physical address or other information that can reasonably identify a data subject.
GENERAL INFORMATION: We may record information about your usage of the Service for to analyze and improve the Service, help Properties serve their customers and to automate your logins on the same device for future visits to any Properties using our Service. This data is stored and aggregated and may be used to deliver better service to you and merchants in your local area. The information gathered from users may include:
- Utilization – e.g. # of users of the Service by location and access point
- Session data – e.g. time, length and frequency of sessions
- Type of device– e.g. Dell, iPhone, Samsung, Kindle, Chromebook
- Browser data – e.g. browser version, IP address
- Location data – e.g. location where a device receives a signal from an access point
- Use of promotion services – e.g. offers and coupons claimed or used, unique device identifier (UDID), mobile equipment identifier (MEID) for your mobile device, or MAC address (collectively, “DID”)
- Web sites and pages visited – e.g. Surefi.com, facebook.com, google.com
We reserve the right to monitor, intercept and disclose any transmissions over or using our network, and to provide user information, or use records, and other related information under certain limited circumstances (for example, in response to lawful process, orders, subpoenas, or warrants, or to protect our rights, users or property.
How is this Information Used?
- To comply with applicable law:
- protect against, identify and prevent fraud, other crime, claims and other liabilities;
- comply with legal obligations and our policies;
- establish, exercise or defend a legal claim; and
- monitor and report compliance issues.
We may disclose some PII in limited circumstances.
We consider the PII contained provided by our users to be confidential. We may sometimes disclose PII to our affiliates or to others who work for us such as service providers and vendors only to provide the Service.
Who do we share Personal Data with?
We may share information we collect with our partners, which include the Property, and other Surefi customers as well as Surefi subsidiaries and affiliates. Surefi may use this information to offer you products and services that we determine may be of interest to you. Surefi does not own the Property but does provide marketing services on behalf of the Property and its other customers. Such services may include web pages, email messages, social media paid and organic messaging and promotional messages. Surefi may add customers, subsidiaries and affiliates at any time. Personal Data will only be directly shared with Properties where you have visited.
Service Providers: We may share information with parties that provide support services to us (such as a vendor or wireless infrastructure provider) or that help us market our products and services. These companies may need information about your use of the Service to provide their services to us.
Other Entities (for marketing): We may share information with vendors, business partners and other organizations that are not directly related to Surefi. These companies and organizations may use the information we share to provide special offers and opportunities to you. You will always have the opportunity to opt-out.
Sharing Aggregate Information with Third Parties: We may share aggregate information (information that does not directly identify an individual) with third parties for lawful purposes.
How this Information is Protected: We maintain administrative, technical and physical safeguards to protect your information. We store all information gathered through your use of the Wifi Service within a database accessible only to Surefi and its specifically authorized contractors and vendors. However, as effective as our security measures may be, no security system is always completely effective. Therefor we cannot guarantee the complete security of our database, nor can we guarantee that information you supply won’t be intercepted while being transmitted to us over the Internet. When online with any Wifi service, it is important to remember that Wifi is not an inherently secure technology and that wireless communications can be intercepted.
How can you opt in or out of receiving Surefi promotional messages or distribution of information?
As you sign on to the Surfi Wifi Service we may ask for your email address. We may use the e-mail address you provide when you sign in to validate your device by sending you an authentication email. We may also send you service messages and promotional messages regarding products or services you might be interested in based on the Property networks you access. If you do not want to subscribe to the user list for any particular Property, you can not check or uncheck the box for subscription when you sign it. If you later wish to unsubscribe from a Property’s list, any promotional email we send you will provide instructions for how to opt out of receiving additional messages from that Property’s list. If you sign in to the Service again, you might receive an additional message, which again will provide another opportunity to opt out. If you wish to modify your information the opt-out process will allow you to do that. You may also contact to request changes at the address below. You will be required to verify your identity before any such requests are addressed. Please note that Properties may send you messages directly and not via the Service. You must opt out of those messages directly following the Property’s direct unsubscribe procedures.
Your California Privacy Rights: As described above, from time to time, we make your PII available to third parties. If you do not want us to share your PII with other companies or organizations, you may request opt-out of this information sharing by making a request at the following email address: email@example.com. This notice is designed to comply with California’s “Shine the Light” law, but the opt-out option is available to all of our users.
Information About Children
The Service is not directed to children under the age of 13, and Surefi does not knowingly collect personally identifiable information from anyone under the age of 18 using the Service unless expressly specified. Children should always get permission from a parent or legal guardian before sending any information about themselves (such as their names, e-mail addresses, zip code and telephone numbers as well as Personal Data) over the Internet, to us or to anyone else.
How Do You Contact Surefi?
317 Commercial St NE,
Albuquerque NM, 87102
Last Updated: April 17, 2019