Chris Herron wrote a great piece last month explaining how InBev is buying independent breweries to suck the life out of the craft beer community. It’s a fantastic read for anyone who is making a living in craft beer. He points out that “Brand Equity” is not something most small or independent business owners think […]
The Authentic Taste of Brand Equity
Behind the Beer – Bosque Brewing Company
How Bosque Brewing chose their name, scaled their culture and launched retail in just a few years.
How Tractor Brewing Grows their Brand
Tractor Brewing owner, Skye Devore, talks branding with Surefi CEO, Seth Gardenswartz. Three things that truly stand out about Tractor Brewing is their commitment to our local community, the company’s involvement and passion around causes that matter and their fantastic craft beer. From the start, a core tenant of their brand has been centered around […]
Local Retail – Evolve or Die
A quickly evolving revolution is turning retail on its head, and only the hearty will survive. Local retail businesses must learn to respond to the fluidity of customer needs, react to radical changes in consumer shopping patterns and leverage their strengths or face extinction. It is the new reality. If you’re a local retailer, take […]
How Much Is An Email Worth?
The answer is $6-10. The dollar figure is what we call “replacement cost” or what a business would spend using PPC campaigns to get customers.
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Skip Your Logo; Trademark Your Name
Startups and small businesses know they need to protect their brand but often focus on their logo rather than their name. It’s easy to understand why.
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Trademarks, Coyotes, and Craft Brews; are names over the legal limit?
The Craft Beer community has a problem; we are running out of names. Every hilltop, critter and local legend has been, or is about to be used to name a brew.
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